Digital Communications

Digital Communications

Our approach to communications is “every tool in our belt.” That means starting with our audience and working backward.

Services include:

  • Social account management, social content creation, graphic design, ad placement, and web development.
  • Toolkit creation, a one-stop-shop for distributed campaign needs. Our toolkits usually walk users through a process and include everything from core messages to talking points to social content to strategic guidance. We’ve run campaigns and know what partners need to succeed.
  • Digital engagement means that we don’t just promote our own content, we interact. From voter education to elevating partners content, we make sure our clients are present in the online conversations that matter.  

Case Study: Digital Marketing for Whistleblower Law Firms

A law firm client’s whistleblower practice wanted to target potential clients in select markets. This digital marketing campaign differed in other mobilizing campaigns as there were additional challenges given the nature of the issue and that people are more concerned about privacy on digital platforms.

We recommended a digital marketing campaign that made smart use of social media. Given the discreet nature of attracting potential whistleblowers, we created a Facebook conversion campaign, but ensured that people wouldn’t have to engage directly on Facebook with the content. Instead, we created a landing page where they would be directed to. We then leveraged geo-framing capabilities, targeting audiences in specific locations and converting device IDs to IP addresses to target them wherever they were and at home. Finally, we created a website and optimized it for mobile visitors, as well as created digital ads.

To the law firm’s delight, the campaign successfully yielded multiple submissions from potential clients.

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