The Problem: How do you break through a crowded news cycle and push forward the progressive movement’s agenda?
Our Approach: For our work with the largest multi-racial organizing network, we pointed the media towards creative actions and published a steady stream of op-eds from leaders of the movement. Whether it’s helping kayaktivists protesting Joe Manchin outside his yacht go viral on late night talk shows and cable news or creating media moments between members of congress and activists during civil disobedience actions outside the Supreme Court, New Heights amplified not only our clients but the issues we’re all working together to move forward.
Results: After Roe was overturned we drew national attention for the Center for Popular Democracy’s actions on Capitol Hill which included the arrests of several members of congress, including AOC. Our media coverage, which included interview spots on MSNBC and stories in the Washington Post and CNN, also spurned op-ed collaborations with congressional leaders and sparked a discourse about civil disobedience.