- Media planning
- Media pitching (print, radio, TV)
- Media list management
- Materials drafting, including op-eds, statements, releases and blogposts
- Rapid response
- Press conference planning & execution
And while it’s always fun to get a client on The Today Show (we know; we’ve done it!), we also understand when your communications strategy is better served by a targeted local story. We have a comprehensive contact list of reporters, bloggers, TV and radio station news desks in all major local media markets, and are well-equipped to get your message out broadly.
Not only will we manage all aspects of your earned media work, we’ll also prepare and train your spokespeople to speak on-the-record and on-camera. When it comes to making an issue part of the national (or local) conversation, we know you’ll need all the help you can get. We specialize in larger staff or field trainings as well. We’ll provide creative tips and a tailored manual to get your supporters and affiliates on the record, creating the echo chamber you need to succeed.
Even if you have the budget for paid media (many of our clients don’t), you know you need to take advantage of free (or “earned”) media opportunities. But how? We’ll help you find your niche, make a plan, and build relationships with the reporters, columnists, and producers who need your voice. We’ll also help you package your original research and expertise on the issue to interest reporters.
We’ll work together to grow your name recognition, fuel grassroots support, enhance your fundraising efforts, build your clout among influencers and decision-makers, and most importantly, give you the opportunity to get your cause noticed. By employing plenty of smart tactics with a little creativity and a lot of persistence, we can get the media calling you every week.
Even the best message requires excellent delivery. Whether you’re facing down Sean Hannity and Tucker Carlson – as Christy’s done – or discussing your issue on NPR, we can help you ace your interview, every time. We can also provide your field staff or affiliates with the training and tools to help them earn media and build communications savvy on the ground.
Hire us for a training or as part of your larger package of our work together – either way, we’ll give you the tips and tools you need to win the debate and new supporters for your issue.
And our work doesn’t stop there: After our training, we’ll provide you with a tailored handbook of tips and materials you can use long after our session has ended.