Strategic & Crisis Communication

Strategic & Crisis Communication

Is this your first time making communications a priority? Are you bringing in new leadership? Is your board demanding a new strategic plan? New Heights provides communications audits and overhauls for local nonprofits and large national coalitions alike. We get to know your organization (almost as well as you do), then develop a communications plan that works for you—and your entire team.

We also know that things don’t always go according to plan! For when opponents attack, an internal crisis occurs, or there’s a dramatic shift in your organization, it’s important to create a crisis communications plan. We’ll help you anticipate responses and mitigate reactions. We’ll develop the best plan to strategically and authentically communicate what’s happening to your affiliates, supporters, donors, and the public. New Heights will be with you every step of the way to ensure easier passage through a difficult time.

Strategic Planning

Strategic planning can be so daunting! How do you gauge your communications potential when you can’t forecast what will make headlines in the next 3-5 years? We have helped many organizations create their strategic plan and successfully execute it. First, we’ll evaluate your current capacity and progress. Then we’ll get to work on a realistic plan to take your communications to the next level.  We are attuned to cyclical trends in the media and can help you anticipate upcoming events and identify which of your projects, events, or deliverables will be media-worthy. We’ll ensure that communications is integrated into all aspects of the plan, including fundraising, digital communications, and outreach. Then we’ll put your plan into action.

Planning a change in leadership or re-branding your organization? We’ve been there and done that, too. New Heights will help you roll out your big transitions in ways that make the most impact with your supporters, donors, and the public alike.

Services include:

  • Communications audits
  • Strategic plan drafting
  • Strategic planning advice
  • Leadership transition roll-out planning
  • Branding change roll-out planning

Crisis Communications

Let’s face it– accidents, emergencies, and mistakes happen. By nature, politics can be a tough game – your opponents may be raising big bucks to put you out of business. During times of crisis, strategic communications are key to making it through the turbulence and getting back on the right track. New Heights will help you create authentic messaging that responds to the problem or your detractors and clearly explains how you are handling the situation. We’ll anticipate further attacks, guide you on which outlets will give you the most balanced opportunity to tell your story, and give you the confidence to show your supporters and donors that things are moving in the right direction.

Services include:

  • Crisis response planning
  • Threat mitigation
  • Managing press inquiries and temporary spokesperson duties
  • Last-minute press conference prep and media training
  • Rapid response
  • Staff briefing and training on the situation

Interested in working together?