Senior Vice President
April Avant is a Senior Vice President at New Heights Communications, known for her expertise in driving impactful and innovative communications campaigns.
April is a highly skilled individual with a broad range of certifications and proficiencies. She is adept at Python, HTML/CSS, Google AdWords, project management, Google Analytics, Adobe Creative Suite, and more. Her technical expertise allows her to optimize digital platforms and drive exceptional results for her clients and organizations.
As a thought leader and speaker in the industry April shares her insights, empowering others to excel in the ever-evolving world of communications at events and platforms like Direct Marketing Association and Non Profit Pro.
April attended Florida Atlantic University and lives in Washington DC within walking distance of some of DC’s best places to eat.
A dynamic leader, April transformed her small business, Tr3fecta Media, into a thriving business with millions in revenue. While building and scaling the digital communications programs at the NAACP Legal Defense Fund (LDF), April coordinated and launched a successful digital media campaign opposing Judge Kavanaugh’s nomination, which featured a video collaboration with 13 diverse civil rights organizations and award-winning artist John Legend, received over 8 million impressions over a 7-day ad flight. As the Director of Digital Communications at Progress Virginia, she doubled the organization’s list capacity, utilizing email, social media, and search marketing tactics to mobilize supporters and amplify their message. At Physicians for Social Responsibility (PSR), April grew and enhanced the organization’s online presence, driving increased revenue and engagement. She developed and managed PSR’s digital programming, which netted an average 8% increase in annual revenue.
During the 2021 Georgia Senate runoff elections, drove millions of dollars in earned media coverage for State Voices partners showcasing her ability to strategically navigate high-stakes political environments. She has also trained numerous partners on leveraging their stories during media interviews to increase visibility, resulting in enhanced brand recognition and engagement.