Media Relations
Case Study
Center for Popular Democracy
The Challenge
How do you break through a crowded news cycle and push forward the progressive movement’s agenda?
The Approach
For our work with the largest multi-racial organizing network, we pointed the media towards creative actions and published a steady stream of op-eds from leaders of the movement. Whether it’s helping kayaktivists protesting Joe Manchin outside his yacht go viral on late night talk shows and cable news or creating media moments between members of Congress and activists during civil disobedience actions outside the Supreme Court, New Heights amplified not only our clients but the issues we’re all working together to move forward.
The Result
In the end, multiple exposes in state media outlets showcased a bumbling attempt to undermine democracy in the state—with the good guys prevailing.
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